Public-Private Partnership to Fight Breast Cancer

Phnom Penh, August 31, 2023 --

The Minister of Women’s Affairs applauds AIA Cambodia, partner hospitals, relevant working groups, and other stakeholders for their contribution to raising awareness of breast cancer in Cambodia. The minister, H.E. Mrs. Ing Kantha Phavi, expressed her appreciation while presiding over the launching ceremony of the Breast Cancer Awareness Campaign "Fit for Hope 2023" here in Phnom Penh on Aug. 30.

H.E. Mrs. Ing Kantha Phavi recalled the participants of the joint efforts between the ministry and AIA Cambodia to build awareness among women and families about their rights to health, including breast cancer. Fit for Hope 2023, she continued, responded well to the vision of the two entities, serving as a solid campaign to encourage women to get diagnosed and cured early to save their lives from the disease.

The anti-breast cancer project demonstrates a good partnership between the government and private sector to benefit the community, especially vulnerable women and girls. According to the World Health Organisation, breast cancer is the most common cancer in the world and a leading cause of women’s deaths. In Cambodia, this problem is caused by a lack of awareness, with 70 percent of the patients finding treatment in the last stage of the disease.